It has been argued that extrinsic motivation drives the use of utilitarian systems and that intrinsic motivation drives the use of hedonic systems (Babin et al.

Only relatively recently, researchers developed models to improve our understanding of hedonic systems use (Lowry et al. Most of the extant literature addressing the various aspects of information systems (IS) use (such as assimilation, adoption, deployment, and continued use) has focused on utilitarian systems and outlined the salient factors that explain system use. Given this abundance of alternatives available for individuals and the large variety of use situations and motivations, it is of paramount importance to determine how individuals make choices in digital environments, i.e., how they make a selection among competing platform providers and digital artifacts. Making choices in the digital environment is becoming increasingly complex due to the proliferation of digital platforms and artifacts that often offer both utilitarian and hedonic value to users (Lee et al. Because this is an exploratory study, we also note several avenues for future research. In this article, we provide alternative interpretations for this surprising result and discuss its theoretical and managerial implications. We interpret this surprising finding as providing support to the claim that utilitarian and hedonic values are becoming increasingly intertwined. One would have expected that features such as functionalities, poker network, and reputation would dominate the choice calculus for extrinsically-motivated players and that features such as usability and enjoyment would dominate the choice calculus for intrinsically-motivated players.

The only difference was that loyalty programs were valued considerably more by extrinsically-motivated players. Surprisingly, when comparing the importance scores of the features (usability, enjoyment, functionalities, poker network, loyalty program, and reputation), we observe very little difference between the two user groups. We test the differences in preferences for online gaming platforms between two types of users: primarily extrinsically-motivated and primarily intrinsically-motivated players. In this study, we address the platform selection problem associated with online poker sites by investigating the features online gamers value when selecting a platform. An online poker site is a good example of a dual-purposed information system that is used for both fun and making money.

Extrinsic vs intrinsic motivation hbr